A sun loving vine and essential ingredient in beer.
> Hops thrive in the climate of NYC, in fact NY State was once the largest grower of hops.
> The flowers provide the flavor, aroma and bittering in brewing beer.
Hops are a NY heritage crop and by growing roofs we can bring hops back!
> New York State was once the hop farming capitol of US but currently grows less than 1%.
> Brooklyn was once a brewery capitol of the US, with over 80 breweries, it’s part of NYC’s history.
Our farms improve air quality, reduce stormwater runoff & create green spaces.
> Our growing systems provide green roof benefits, collect rainwater and don’t need electricity.
> Our farms are located on rooftops in NYC, giving environmental benefits to thousands!
Support rooftop agriculture by drinking beers.
> In your Community Supported Agriculture program (CSA), members receive reusable growlers, filled weekly.
> 4 month long CSA shares will be available, in which a 64oz jug refill will be waiting for you every week.
We are a community crafted beer and depend on you for support
> Contribute to our campaign, we’ll send beer your way!
> We’re expanding! In 2014 we’re moving to a bigger rooftop and brewing larger batches of 1k beer.
Please visit our IndieGoGo campaign.
By growing hops on roofs in NYC, we are able improve our collective environment and provide the freshest, best tasting truly local beer.
>Committed to NYC grown hops and NY state ingredients.
>A community crafted beer dedicated to creating rooftop farms in NYC.
>Quality and fresh ingredients make beer how it was intended to be enjoyed: a NYC heritage beer.
>Selling 1k beer directly to customers allow us to deliver beer at a better price and and quality.
Growing our own hops in NYC makes sure this key ingredient travels the shortest distance from the vine to the brewery.
>Currently farms must dry and package hops to survive the journey to breweries but this diminishes the quality.
>Using freshly picked hops gives greater quality and flavor.
“Wet hops have a different taste than kiln-dried hops. The base notes are similar—floral, bitter, spicy, tangy—but there’s less full-throttle intensity, and the fresh hops add a vibrancy, a fineness, a definition, and a chlorophyll-driven energy that you don’t get in standard-hopped beers.”
A Farm Brewery license ensures beer be primarily made from
locally grown New York farm products.
>Hop farming was once a staple of the state’s economy and by growing roofs we can bring hops back to NY!
>The Farm Brewery license allows craft brewers that use products grown in New York State to operate in a
similar fashion to the state’s farm wineries, leading to increased demand for locally grown farm product.
Currently there are 14 farm breweries operating in NY, all upstate. 1k will be the first in NYC and one of the first urban farm breweries in the world!
There are 12 steps hops must travel from the farm to your glass-
we cut this in half for a truly local beer.
>By cutting out the middle men and growing our own ingredients, 1k beer has the best quality and flavor.
>12 step program: Traditionally hops are grown, harvested, processed, dried, packaged, sold to hop brokers, shipped across the US, brewed, bottled, sent to the distributor, finally finding its way to a store or bar…
>Many breweries claim to be local but they outsource brewing to other cities or states…
We believe there should never be any doubt to who actually made the beer your drinking.
>Most breweries create beer which has a large cost to the environment by being dependent upon distribution centers, and ingredients from far away.
Breweries can benefit the countryside but not cities. We create green spaces in NYC, benefitting the environment we all live in.
We’ve developed vine growing system which functions as both a hop farm and green roof.
>Provides protection from the sun and collects rainwater like a traditional green roof.
>Lighter than traditional green roofs: attaches to the side wall, with vines being suspended across the rooftop.
>Self watering, low maintenance, easy to install/uninstall….and they grow hops!
Traditional green roofs weigh too much to be supported by older buildings since they need many layers of protection and water barriers.
Our green roof system keeps the weight around the load-bearing outer edges of the roof only, with the lightweight vines being suspended across the rooftop.
By enjoying 1K beer you are raising a glass to your environment.
>Air: Our roofs filter airborne particles including those that cause respiratory diseases.
>Water: Our roofs reduce Stormwater runoff, which causes 30 billion gallons of raw sewage to overflow into NYC waterways every year.
>Temperature:Our vine-based green roof system protects buildings from the summer heat.
>Habitat: Bringing nature back to the city through green roofs.
By enjoying 1K beer you are raising a glass to your environment.Plants on a green roof convert atmospheric carbon dioxide, a greenhouse gas, into organic compounds, mainly sugars, by using energy from sunlight.If storm water runoff was reduced 40%, that would save taxpayers $2.4 billion dollars, keeping everyone’s water bill a little lower. Hurricane Sandy showed that flooding and water management is an immediate priority for NYC and green rooftops can be a part of the solution.Cooling buildings by providing shade and through the plants‘ evapotranspiration. This means air conditioners don’t need to work as hard or use as much electricity. Collectively, having more green spaces in a city also helps to reduce the city-wide heat-island problem.
Our goal is to bring the celebration of local farming and harvesting back to our urban community in a new way.
>Our green roof farm provides a community wide-meeting place to learn and participate in farming.
>Our Harvest party allows everyone to participate and celebrate the end of the summer!
>Our beer brings age old traditions back into the city, as a community crafted brewery we invite you to participate!Winter is coming harvest party The harvest celebration was historically a key time to celebrate the summer past and prepare for the winter to come. Every August and September Thousands Win will have a harvest party! We will be able to celebrate this ancient tradition in a new way- upon the rooftops of NYC.
We harvest the freshest hops possible and brew beer with the best quality.
>Growing hops in NYC makes sure this key ingredient travels the shortest distance from the vine to the brewery.
>We’re farming 7 different varieties of hop vines. Each has it’s own particular brewing characteristic and aroma.
>Beers produced with the hops we grow are:Amber Ale
American Amber Ale
American Pale Ale
Barley WineBlonde Ale
Double India Pale Ale
Extra Pale AleExtra Special Bitter
Imperial India Pale Ale
Imperial Red Ale
India Pale AleIrish Stout
Russian Imperial Stout
Community Supported Agriculture (CSA)
>Members will receive reusable growlers to be filled weekly at various locations around the city.
>4 month long CSA shares available, in which you’ll receive a 64oz glass jug refill every week or every other.
>The beer will change from week to week depending on ingredients and season.
Your CSA starts fall 2014, with drop off locations TBA.
>Space is already limited, so contact us to be put on the 2014 waiting list.
>In addition to CSA shares, select NYC bars will tap 1k beer.
>Be the first to sip on 1k beer by supporting our IndieGoGo campaign.
Fresh, from the tap and truly local.
>Our beer is delivered in 64oz glass jugs, called Growlers.
>We use flip tops instead of screw on caps to keep the beer fresh, even after opened.
>All our CSA beer is delivered by bike….because we don’t like to drive.
We brew with the finest, locally grown and sourced ingredients but that never holds us back from making a drinkable beer.
>Historically beer was the common mans drink. We don’t complicate the brewing traditions or ingredients, we brew a community crafted beer to celebrate all of NY.
>Once our expansion is complete, we’ll be brewing many types of beer using our locally grown hops. The first beer available is our 1k Black IPA, a perfect Brooklyn brew, dark and hoppy.
Caleb and Julian met in kindergarten in Austin, TX in a Montessori school where students would tend chickens while selling eggs and produce. 20 years later Caleb and Julian reconnected in Brooklyn, NY and have been reinvigorated by their common beginnings rooted in organic farming, craft, food, and creativity. They have been growing Hops on Roofs in New York City for 2 years and using these Hops to home brew craft beer. Thousands Win represents the convergence of their passions, skill sets and experiences and is their chance to make a lasting contribution to their community environment.
Farmer, brewer, founder
I was an outdoor guide in the Cascades for seven years before moving to NYC. It was hard being away from the mountains so I started growing everything I could, wherever possible. Tomatoes, spicy peppers, olives, grape vines and hops. My family is full of organic farmers, cooks and my mother makes cheese in North Carolina. So I guess I’m following tradition in my own way: farming hops on rooftops in NYC.
I grew hops transplanted from the Pacific Northwest, which is second only to Germany as the hop capitol of the world. Early on, I had no idea that I was part of an overall goal to bring this historical crop back to NY. While my brewing education happened in Portland, OR the micro beer capitol of the world- I began to obsess of the historical traditions of Brooklyn’s beer past. 1k is a combination of all things I’m passionate about: covering roofs with plants, creating functional green spaces, restoring a heritage crop and craft. I’m committed to bringing these qualities of life to people who wish to celebrate NYC and a community crafted brew.
I live a diverse life as a painter, AMGA teacher, farmer and brewer. Above all I’m an environmentalist at heart who loves living in the city. I live in Brooklyn with my fiancée, Jackie and my dog, Ophelia.
Green roof systems, farmer, founder.
I’ve always had a passion for the environment and the way food and craft can benefit the world. Having worked within the food industry for 10 years in many capacities, grown to understand that the way we eat and drink can have a huge impact on the environment and our communities. Most recently, I’ve been working as a private chef and food stylist, preparing healthy vegan and vegetarian meals for families here in New York City. As well, through my experience with the arts and other craft oriented endeavors, from welding to carpentry, have fostered the ability to turn complex ideas into reality. Thousands Win is the perfect synthesis of these skill sets and reflects my commitment to bettering the communities we live in. With Thousands Win, I’m responsible for the rooftop planter design as well as marketing and research.
An avid climber, traveler, and cyclist, I’m constantly striving to adventure and experience the world around and I’m impassioned by having a positive impact on the outdoors.
I live in Brooklyn, NY with my wife Nina, our cat Octopus, and our two dogs, Jelly and Boone.